The Wall Street Journal has said that the broadcaster of Gossip Girl and Reaper could go dark if the rating numbers continue to dip.

The network, after a merger between UPN and WB a few yeras ago, has lost more than a quarter of its target audience - the 18 to 34 year olds; and 2008 has been the worst for CW, UPN or WB has ever seen, averaging roughly two and a half million per week.

Gossip Girl, one of the stand-out hits for the US television season, is being downloaded (both illegally and legally) than being watched - and the CW is withdrawing the video streams of its ‘post-strike’ episodes of the show, with no change in the ratings.

As well, the Wall street Journal has cited one source that if the CW does not turn the dip in ratings soon, either Warner Brothers or CBS Corporation will abandon it.

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