Following on the BBC’s Doctor Who promotion in cinemas - which was then shown on television, the BBC is now promoting its BBC HD service in the UK on television and cinemas.

The promo sees newsreader and host of Antiques Roadshow Fiona Bruce as an action hero, with the promo opening like a typical Antiques Roadshow episode.

Created by ad agency Fallon and produced by Red Bee Media, will feature a 40-, 65- and 95-second versions of the promotion, with the 95-second version being shown on BBC HD and in cinemas. There will also be a radio ad.

The 95-second version is below.