Channel Ten has axed the TV reality show Big Brother, according to several reports - including being mentioned on Rove.

behindbigbrother.com is also reporting that Channel Ten is holding a media embargo on the announcement of the axing until midnight tonight. As well, their sources have said that it was unexpected as the producers were trying to save the show.

The ratings for the show have been declining since the show replaced previous host Gretel Killeen with radio jocks Kyle and Jackie O - the show was even beaten by the Budget speech made by Wayne Swan.

However, ratings have bounced to more than 1.4 million with the appearance of Pamela Anderson.

The news comes after an administrator for the forums at the official Big Brother website said that the show won’t be returning.

"I can confirm Big Brother won’t be renewed on Channel 10 in 2009," ‘Lulu_b’ wrote on the forums.